How to Sell on Amazon: A Beginner’s Guide
Amazon is the world’s largest online marketplace, with over 300 million active customers and billions of dollars in sales every year. If you want to tap into this huge potential and start your own online business, selling on Amazon is a great option. Whether you are an individual seller or a business owner, you can sell your products on Amazon and reach millions of buyers across India and beyond.
But how do you sell on Amazon? What are the steps involved? What are the benefits and challenges? How do you make your products stand out from the competition? In this blog post, we will answer these questions and more, and give you a comprehensive guide on how to sell on Amazon as a beginner.
Step 1: Register as an Amazon Seller
The first step to sell on Amazon is to create an Amazon seller account. You can do this by visiting sell.amazon.com and clicking on the “Start Selling” button. You will need to provide some basic information, such as your name, email, phone number, address, GST/PAN details, and bank account details. You will also need to verify your identity and agree to the Amazon seller policies and terms of service.
Once you submit your seller application, you may need to wait a few days for it to process. You will receive an email confirmation once your account is approved and ready to use.
Step 2: Choose Your Storage and Shipping Option
The next step is to decide how you want to store and ship your products to your customers. Amazon offers two options for this: Fulfillment by Amazon (FBA) and Easy Ship.
- Fulfillment by Amazon (FBA): This is a service where you send your products to Amazon’s fulfillment centers, and Amazon takes care of the rest. Amazon will store, pack, and ship your products to your customers, and also handle customer service and returns. You will pay a fee for this service, based on the weight and size of your products, and the number of orders you receive. The benefit of FBA is that you can offer unlimited free and fast deliveries to your customers, and also get the Prime badge on your products, which can boost your sales and visibility.
- Easy Ship: This is a service where you store your products at your own location, and Amazon picks them up from you and delivers them to your customers. You will pay a fee for this service, based on the weight and size of your products, and the distance of the delivery. The benefit of Easy Ship is that you have complete control over your inventory and pricing, and you can choose your own packaging. You can also offer free and fast deliveries to your customers, depending on your location and availability.
You can choose either option, or a combination of both, depending on your preference and business needs. You can also change your option at any time, as per your convenience.
Step 3: List Your Products
The third step is to list your products on Amazon, so that customers can find and buy them. You can do this by logging into your Amazon seller account and clicking on the “Inventory” tab. You can list your products in two ways:
- Sell products that are already listed on Amazon: If you want to sell products that are already available on Amazon, you can simply search for them and add them to your inventory. You can then set your own price, quantity, and condition for each product. You can also edit the product details, such as the title, description, images, and keywords, to make them more appealing and relevant to your customers.
- Create new product listings: If you want to sell products that are not available on Amazon, or that you have created yourself, you can create new product listings from scratch. You will need to provide some essential information, such as the product name, brand, category, price, quantity, condition, and images. You will also need to provide some optional information, such as the product description, features, specifications, keywords, and variations. You can use the Amazon catalog templates and tools to help you create high-quality and accurate product listings.
You can list as many products as you want, depending on your inventory and business goals. You can also edit or delete your product listings at any time, as per your convenience.
Step 4: Attract Customers and Get Reviews
The final step is to attract customers to your products and get positive reviews from them. This is crucial for increasing your sales and visibility on Amazon, and for building trust and loyalty with your customers. Here are some tips on how to do this:
- Optimize your product listings: Make sure your product listings are clear, concise, and informative. Use relevant and catchy titles, descriptions, images, and keywords. Highlight the benefits and features of your products, and address the pain points and needs of your customers. Use bullet points, headings, and subheadings to make your listings easy to read and scan. Avoid spelling and grammatical errors, and follow the Amazon listing guidelines and best practices.
- Use Amazon advertising: You can use Amazon’s advertising services, such as Sponsored Products, Sponsored Brands, and Sponsored Display, to promote your products to your target audience. You can create and run ads on Amazon, and pay only when customers click on them. You can also set your own budget and goals, and track your performance and results. Amazon advertising can help you increase your traffic, conversions, and sales, and also improve your organic ranking and visibility on Amazon.
- Offer competitive pricing and discounts: You can use Amazon’s pricing tools, such as the Automate Pricing tool and the Promotions tool, to set and adjust your prices according to the market demand and competition. You can also offer discounts, deals, and coupons to your customers, to entice them to buy your products. You can use Amazon’s Deal of the Day, Lightning Deals, and Coupons services, to create and run attractive offers on your products. Offering competitive pricing and discounts can help you increase your sales and revenue, and also improve your customer satisfaction and retention.
- Provide excellent customer service and feedback: You can use Amazon’s customer service and feedback tools, such as the Buyer-Seller Messaging Service and the Feedback Manager, to communicate with your customers and address their queries and issues. You can also use Amazon’s automated email service, to send follow-up emails to your customers, and request them to leave reviews and ratings for your products. You can also respond to the reviews and ratings that you receive, and thank your customers for their feedback. Providing excellent customer service and feedback can help you build trust and loyalty with your customers, and also improve your reputation and rating on Amazon.
Conclusion
Selling on Amazon is a great way to start your own online business, and reach millions of customers across India and beyond. By following the steps and tips mentioned in this blog post, you can learn how to sell on Amazon as a beginner, and become a successful seller. You can also visit sell.amazon.com for more information and resources on selling on Amazon, and join the family of 12 lakh+ businesses who sell on Amazon. Start selling today, and grow your business with Amazon.