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The New Stuff


How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic] How can technology help your account based marketing be more efficient and more personal? This infographic answers that question and more about marketing technology trends, AI and machine learning. MarketingProfs Top 17 Organic Search Ranking Factors [STUDY] A new study from SEMRush shows the top search ranking factors for 2017. These factors heavily favor engagement and quality of content - with factors like bounce rate, time on page and direct visits dominating the top of the list. Having the appropriate keywords in the title, meta description and page content were near the bottom. Search Engine Journal No One Trusts Social Media, but They'll Keep Using It Anyway [New Data] Distrust for social media is on the rise, with close to half of survey respondents saying that Google, Facebook and Twitter are 'untrustworthy.' However, despite the distrust, few plan to stop using social networks and Google. HubSpot Study Finds Sharp Drop in Time Spent on Facebook eMarketer reports: "Facebook users in the US spent more time with the platform than users of any other social network, 18 hours, 24 minutes. But that was a significant drop from the 32 hours, 43 minutes recorded by Verto Analytics a year ago." eMarketer 2017 Consumer Trends Report What do US consumers care about in 2017? In this new study, social media data shines some light onto what topics of conversation are most prevalent and what conversations are emerging. Crimson Hexagon The State of E-Commerce in Fast-Moving Consumer Goods [Infographic] According to MarketingProfs, this infographic "offers insights into the current state of e-commerce in FMCG, also known as CPG (consumer packaged goods), as well as why e-commerce is no longer just an option for FMCG (it's a must-have) and which verticals have seen the most growth."  MarketingProfs Facebook debuts web-based VR experiences within standard News Feed Facebook has recently released examples of brands who have developed VR apps with which users can interact in the Facebook News Feed and mobile app. Facebook is calling them "360 experiences". MarketingLand Google AdWords Editor updates to support budget type option for video ads & more Google has announced even more updates to their AdWords Editor program. These updates will support new features like Gmail asset-based ads, video extensions and a new budget type option for video ads. Search Engine Land What were your top digital marketing news stories this week? We'll be back next week with more digital marketing news. Have something to share? Tweet to @toprank!

The post Digital Marketing News: Tech & ABM, Top Search Ranking Factors and 2017 Consumer Trends appeared first on Online Marketing Blog - TopRank®.

Tiffani Allen


Today is a day that has become a cornerstone of American tradition and many of you are preparing for a day of fun and feasting with your love ones.

Every family has their own Thanksgiving traditions. For many families, you spend the day cooking, eating, conversing and eating some more. Others (like myself) take a more non-traditional approach and host a Friendsgiving with no turkey (don’t worry, there is prime rib).

The team at TopRank Marketing has our own Thanksgiving tradition which includes asking our team members to share thanks on a specific topic each year. Last year we shared why we were thankful for our clients and the year before we focused on why we were thankful for our team members.

This year, we decided to focus on what we are most thankful for in our career and what we’ve learned in our time at TopRank Marketing.

So sit back, put on your stretchy pants and take a moment to digest what some of our team members are most thankful for this year.

Steve Slater
Digital Advertising Manager

I’m thankful to have a career that is constantly changing and challenging me to change with it. I’m thankful to be at TopRank Marketing because it’s a company where open feedback and communication is valued. It’s also a company where personal growth and collaboration is baked into the culture.

Lee Odden
CEO

I am incredibly thankful to work in an industry where curiosity, passion, creativity and a focus on marketing results can be rewarded in so many ways. Not only do I have the opportunity to gain digital marketing knowledge working with first class clients and an amazing team at our agency, but I get to share their success stories at marketing conferences all over the world.

Josh Nite
Content Marketing Manager

TopRank Marketing has been a career rebirth for me. In two years I learned more than I did in a decade at my old job. I’m so thankful for leadership that cares about nurturing talent, and for the incredibly smart team I work with. Everyone is so generous with their knowledge, and I couldn’t be more grateful.

Myrle Croasdale
Copywriter

I am thankful to be part of a team that is leading in the digital marketing arena. The TopRank Marketing team intentionally works to stay ahead of emerging trends to deliver concrete results for clients. It great to be part of such a dynamic team.

Mike Odden
Research Analyst

As working at TopRank Marketing is my second career ( I taught in public schools for 31 years ) I feel very  blessed to have the opportunity. To see TopRank  Marketing grow and to be part of this team of super professionals is fantastic!

Caitlin Burgess
Senior Content Marketing Manager

I’m incredibly thankful for the opportunity to work and grow with so many amazing, talented people. Thanks to the support and nurturing I’ve received, I’ve cultivated great friendships and had the opportunity to grow and refine many areas of my marketing skillset. So, a big thank you to every TopRank Marketing team member. I couldn’t do what I do without you.

Debbie Friez
Social Media Lead

I am thankful for the opportunity to learn from the great minds at TopRank Marketing every day. When you work with creative intelligent people you can’t help but cultivate new ideas and push to do better work. I’m really looking forward to the new opportunities 2018 will bring!

Elizabeth Williams
Account Manager

I feel so wonderfully blessed to have the opportunity to work at TopRank Marketing. I am thankful to be surrounded by such outstanding, industry-leading digital marketing professionals. I love to learn alongside and from the expertise of my team as we take on big challenges and drive results for our clients. I can’t wait to see how we can continue to grow and improve in 2018.

Ashley Zeckman (That’s Me!)
Director of Agency Marketing

Where do I start? I am incredibly thankful for the various mentors and teammates that I have had throughout the years. Without these people who have helped guide me, I would know far less than I do today.

My time at TopRank Marketing especially has been filled with opportunities that I feel incredibly lucky to have. Lee our CEO has been a fantastic mentor and has bestowed an incredible amount of knowledge on me related to all things digital marketing, but especially around the topics of content marketing and influencers. The team members that I have the opportunity to work with every day are some of the top in their field and I am fortunate to learn something new each day. I would also like to thank the amazing people who have given me a chance and helped me step outside of my comfort zone to get up in front of audiences and speak on topics relating to content and influencers including Ann Handley and Nick Westergaard (you guys are amazing!).

Rachel Miller
Influencer Marketing Manager

I am thankful for the opportunity to meet and learn from so many top minds. I am truly grateful that my role allows me to build relationships and learn new skills on an almost a daily basis.

Amy Higgins
Account Manager

I’m thankful for the relationships that I have built with my clients. 

Together, we have launched amazing, thought provoking campaigns — ones that exceed audience expectations and engage interesting conversations with a ton of thought leaders in the market.

Nick Nelson
Content Strategist

I know this response will sound cliché, but it is amazing to do work that you genuinely enjoy, and are passionate about.

I’ve been writing relentlessly since the days when I’d print out a neighborhood newspaper as a 9-year-old and deliver it to doorsteps around the block (“The Daily Mouse,” we named it). I’m beyond grateful to now have a career in which I get to write creatively on a regular basis, helping clients articulate their brand narratives and reach people in unique new ways.

I know from my own past experience, and from conversations with many others, that it’s not exactly common to have a job you wake up and look forward to each day. That isn’t lost on me, and never will be as long as I’m lucky enough to be doing what I do.

Anne Leuman
Copywriter

I am thankful for all of my awesome TopRank Marketing coworkers who afford me the opportunity to learn from them each and every day. They truly put the “top” in TopRank (for the record, they also put the “prank” in TopRank).

Katie Uphus
Vice President of Operations

I am thankful for the opportunity to join the TopRank Marketing team and help set them up for growth and greater success!

Have a Safe, Happy & (Somewhat)Healthy Thanksgiving

Thank you to our amazing clients, influencers and followers for everything that you do. Without all of you, we literally wouldn’t be here.

Whatever your plans are for the long weekend, we hope that you set aside some time to relax and unwind. You’ve earned it.

Happy Thanksgiving!
The Team at TopRank Marketing


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© Online Marketing Blog - TopRank®, 2017. | The TopRank Marketing Team Reflects & Gives Thanks | http://ift.tt/faSbAI

The post The TopRank Marketing Team Reflects & Gives Thanks appeared first on Online Marketing Blog - TopRank®.

Ashley Zeckman

The TopRank Marketing Team Reflects & Gives Thanks



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